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Sunday
Nov072010

I'm on a Horse

DateSunday, November 7, 2010 at 1:02AM

Tonight as we were all still in the office after hours, Jin brought up the new Old Spice commercials.  I clicked on one of the videos and once people heard it (even though we had ALL seen these ads before) everyone gathered around my desk to go through the entire campaign and re-watch all of the videos.  

As we sat there giggling and replaying our favorite parts, it occurred to me that this campaign had accomplished the impossible.  When was the last time I can remember an ad campaign drawing a crowd?  You are lucky if you can get the modern day person to watch .5 seconds of your ad, let alone re-watching 5 minutes of product based advertising.  I'm sure we were all sitting back wishing we had come up with this concept.  

I adore these videos.  

Will I go out and buy Old Spice soap?  Probably not.   

Did it bring an epic level of brand awareness while simultaneously making all of us want to pee our pants with laughter?  Absolutely!  

AuthorNamanh Hoang | Comment2 Comments |
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