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Tuesday
Feb152011

Comedy Central Rebranding

Today I was watching Tosh.0 on Comedy Central when I noticed something new and distinct in the corner, a new Comedy Central logo. First let me voice my opinion that I thinks it's clean and simple, easy to read, distinct and unique.

However, most people especially brand critique would be quick to tear this logo apart. First of all most people would make complaints such as, the logo looks like the copyright logo, looks like close captioning, it's too simple, too plain, and most importantly they would complain to no end that the Central is upside down. How can people read that, they will get a headache, it is confusing, etc.

However, I applaud them for taking that stance, if we know anything about Comedy Central, it's that they don't care what other people think. Secondly they aren't aiming towards a lowest common denominator audience who can barely comprehend sarcasm and satire. They don't want to convert the large population of people out there who still think that Stephen Colbert is a Republican. Their logo basically says, "if you can't read upside down, you shouldn't be watching this channel" and I say I commend that. We need to stop making the assumption that people are incapable of comprehending even the slightest complexity. We should design to challenge their intellect and always expect more of them and they may just surprise us and rise to the occasion. I'm just saying, assume they are smarter than you think and they will figure it out.

Reader Comments (4)

What are the best Christmas gifts for a middle-aged woman, do you know? Of course some accessories like handbags, jewelries are good options, especially a handbag. She needs a bag as well as a young lady does. She will be happy to receive such wonderful Christmas gift from you. What should be paid attention to when you are purchasing a bag for her?

At first you have to see whether the size is suitable for her body type or not. Most of the middle-aged women are not slim. Some of them are even fat after giving birth to one or two kids. Thus, you should not choose a small one. If she is fat, you should choose a large one. If she is neither fat nor slim, choose the one with a medium size. Even though she is slim, you have to choose a medium size bag. She will like it more.
Then you should pay attention to the patterns. You don't have to pick a fashionable one with rivets, tassels etc. Just choose a common one with proper patterns is OK. For example, the one with the logo of the brand is good for her. If you think it is too simple, you can choose the one with some simple patterns.
 
You also need to see whether the color is suitable for her or not. If her skin is dark, you should choose the one with a light color. If she is a housewife who always stays at home, you can choose the one with a bright color to add some colors for her life. And never forget the colors of her clothes. To some extents, colors like beige, brown, light red etc are good considerations. The following 4 bags are good for you to consider. Never choose the one which looks lovely. An elegant one is usually the best option for her.
Gucci Heritage Medium Shoulder Bag

It is suitable for her to carry in spring or summer. It is neither too large not too small. The size of 15¼ x 10¼ x 2¼ inches is just suitable for a middle-aged woman. The beige color will definitely suits most of her clothes. The GG fabric with light tobacco leather trim is not sophisticated. With these features, this one is great for you to buy for a middle-aged woman!
Coach Hamptons Haircalf Patchwork Tote

This one is bright with a multi-colored design. It features colors like red, brown and tan. It looks casual. It has large dimension of 18 x 12 x 8½ inches. This one is definitely practical enough for her daily use.
 
Burberry Nickie Star Check Tote

With a chic look, this one is specially designed for people of middle-aged. It has red stitching on the edges. The pattern with stars is classic. The 11½"W X 13½"H X 6½"D cotton lining makes sure its functionality.
 
Louis Vuitton Damier Azur Bag N51184

This one is elegant and practical. It is large enough for people to put many items with space for A4 size papers. It is made of Damier canvas with red linings. It is decent with a simple look. A woman will be happy to receive such a high-end and functional bag.
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