Mad Men, what works what doesn't.
Monday, December 27, 2010 at 10:33AM 
Over the last few weeks, I've finally had a chance to catch up with AMC's Mad Men to see for myself what all the hype is. Lately at our office, signs of it's reach seem to be creeping into our office such as the occasional 3 piece suits, trench coats, meetings, meetings, meetings, smoking and sparingly alcohol. The question that often raises in my mind is can the ad agency culture of the 1960s still be relevant today? Do they still exist and can they still be useful or are they are archaic as segregation. Luckily or Unluckily, depends on your point of view, our office isn't rampant with scandalous affairs, wrought with personal problems, and cut throat internal competition and conflict. However some of the way we differ is clearly in the broadcast media department since most of our client focus primarily on print and digital media.
I think one of the things I find most interesting is the ratio of departments, Creative making a small part of the firm, followed by a large number of accounts managers and an even larger number of copy writers and most notably, every one has a secretary. I often wonder how valuable it is to be able to just dictate ideas, meetings, recaps on a dictaphone and then just hand it off to a secretary to transcribe. It seems to save a lot of time and allows the creatives to just be free to think freely with out need to attend to the tedious task of organizing and disseminating that information afterwards. Also in our fast pace atmosphere of the internet age, everything seems to be due yesterday which has stolen from us the opportunity to make real, well planned and presentations allowing us to have face to face meetings with our client. Most of our presentations are done via email and phone which in a way has made us lost the art of the pitch. There is so much value in a face to face, allow us to feel the clients mood and behavior first hand, and allowing us to react immediately to work together to develop a solution. Instead I feel people hate to type and read as it is, and thus response are often a limited to simple directions to get the job done.
What I'd like to see is more meetings among key staff, creative, accounts, and copy writing to discuss direction. I think with the pressure of a pitch eminent, everyone is more inclined to create more complete creative directions presentable to the client. The pitch is also a process that allows the team as a whole to feel more confident and reassured of their direction as well as over time better understand the client's mentality. Some of the things we will begin implementing here at Crisp will include more internal presentation, even if it isn't to the client, this open venue of discussion with build a stronger creative culture.
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